About - Brand Stories
Video is huge and stories are the backbone of good brand marketing strategy. To use the old adage, “facts tell, stories sell”. It’s estimated that users watch 5 billion Youtube videos per day! In 2020, 92% of marketers said video content was a key part of their strategy and can lead to an estimated 66% more qualified leads per year. With a bespoke brand story video for your website, you can say everything you need to say about your brand at the click of a play button, with engaging and stylish flare - grabbing your potential customer base’s intrigue and interest quickly.
It all starts with pen and paper. We’ll sit down together and work on distilling your brand’s identity and message into a succinct idea that can then be developed into an engaging treatment for the video production. This is where the real magic happens, as we go through innovative ways using the latest stylish video production techniques to really bring your brand identity to life on camera. No brand service or product is too abstract to be presented in video form – think of it as a creative challenge! We can enhance the production value with stunning drone footage and amazing motion graphics to colourfully bring your brand’s visual identity to life. I also work with an excellent professional team of voice actors, all too happy to offer their skills in narration to the table.
Usually, “shorter the better” is the desired format when it comes to a video for your brand. You really want to engage your audience as quickly as possible with good quality content and remember not to be boring! I recommend all brand story videos should be approximately 1-2 mins in length.